![]() “We have listened to, researched and discussed thousands as a group. One radio station might have 20 songs in the final game, but he estimates Rockstar licensed around 1,500 tracks when developing GTA V just a quarter of those would make the final cut. “We probably research music more than anybody else,” Pavlovich tells me. He and his colleagues are tastemakers for GTA’s millions of players, curating sounds for each new title they produce. In fact, many of the developer’s senior staff followed similar paths, including its director of music, Ivan Pavlovich, who has worked with Rockstar since the 1990s. Before creating a video game empire, both began careers at Sony Music. To appreciate how intravenous music is to Rockstar, you have to go back to Sam and Dan Houser, founders of the studio and co-creators of GTA. Rock DJ … avatars of four real-life DJs in GTA Online After Hours Each act is debuting new music in nightclubs spread across Grand Theft Auto V’s satirical Los Angeles, Los Santos. ![]() Now playing in GTA Online’s virtual clubs are Solomun’s pulsing crowd pleasers, Dixon powdery synthesisers, Tale of Us’s sweeping basslines and the Black Madonna’s infectious groove. The latest After Hours immortalises four real-life DJs in the most successful entertainment product ever made nearly 100 million people have bought Grand Theft Auto V, according to Rockstar’s latest figures, and millions of them play online. Sixteen years since Vice City, Rockstar Games has taken in-game musical experiences further in GTA Online, the immensely popular web version of its famous (and infamous) series. In video games such as GTA, as in real life, music and memories are closely interlinked. ![]() When I first got my driving licence, I recreated the moment in my crappy Vauxhall Astra, so strong was the association. ![]() Unseen code binds this piece of music to an important point in time and the experience of being behind the wheel. I n 2002’s Grand Theft Auto: Vice City, the first record you hear on a car radio is Billie Jean, no matter what you drive.
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